Taking over an Instagram story is a little different from taking over an Instagram account. With so many people using the app every day, you’ll be getting a lot of exposure for your brand. Your involvement in an Instagam story takeover just might turn into larger profits too. For comparison, Twitter generated $2.2 billion in all of 2015. The app will contribute $3.2 billion to Facebook’s revenue for all of 2016, Credit Suisse predicts. Credit Suisse analysts estimate that Instagram brought in $570 million in revenue in the first quarter of 2016, which is nearly 10% of Facebook’s overall projected revenue for the period. Getting your business on Instagram can be an intimidating process, but it’s one that is well worth the effort as Instagram continues to grow. Keep reading to find out how an Instagram story takeover can help.

Giving your audience a new way to engage with your brand if critical if you want to remain top of mind. It can also allow you to interact with new people and showcase your brand in a new way. An Instagram story takeover is a fun way to introduce yourself to a new audience.

Instagram takeover ideas